Renaissance worked with Daedalic on New Cycle to support them a month before launch, engaging with the media & content creators to generate awareness & contribute to the success of the launch.
In the time we had we achieved 208 pieces of coverage with media between early January & the end of February with a combined audience for this coverage amounting to 862m umv.
Some of the biggest wins were with Screen Rant (96m), PCGamesN (13m), Gamestar (11.2m) & Eurogamer.de (4.8m).
In terms of content creators Renaissance were bought in on the project to help reach out to Daedalic targets, covering a global campaign (excluding GSA, Russia and Asia), this included over 70 curated creators.
Alongside this we also also did new research of our own & managed inbound requests which put us in contact with over 350 additional targets.
More than 600 channels have streamed the game on Twitch since access to the build was given and there have been over 250 YouTube videos.
Total views on New Cycle content to date amount to over 5 million making this the biggest non licensed success of Daedalic ever. We had strong organic wins on Twitch with Zerator (133k views), Arcade Bulls (60k views), Gige (60k views) along with Orbital potato (45k views) & What a Buy (50k views) on YouTube too.
