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About

We believe in ethical communications, working with the client to ensure their creativity is experienced by the right people at the right time.

Our Mission

To create the best conditions for your project, product or corporate activities to succeed through strategic planning, delivering measurable results without unnecessary jargon.

Our Values

Renaissance is a firm believer in ethical communication & transparency in the interests of all parties - both in terms of our clients and the media they want to talk to. We are active in educating the industry in best practices through seminars and talks.

About the Founder

Stefano Petrullo

A passionate, optimistic, extroverted observer of the media landscape.

Stefano Petrullo is a multi award-winning games industry professional with over 25 years’ experience in planning and implementing communication campaigns for some of the world’s biggest entertainment brands, including:

Watch Dogs, Assassin’s Creed, Far Cry, Yooka Laylee, The Outer Worlds, Battalion 1944, Forgotton Anne amongst others …

UKIE and BAFTA member and juror, Videogame Ambassador and renowned international speaker, Stefano is a communication veteran always looking at ways to innovate.

The Team

Renaissance is built around a core team of contributing consultants who collectively have more than 50 years’ experience across the games industry; in marketing, PR, and product management, spanning the AAA and Indie sectors.

Core team

Stefano Petrullo
Stefano Petrullo
Founder

Stefano Petrullo is a multi award-winning games industry professional with over 25 years’ experience in planning and implementing communication campaigns for some of the world’s biggest entertainment brands, including: Watch Dogs, Assassin’s Creed, Far Cry, Yooka Laylee, The Outer Worlds, Battalion 1944, Forgotton Anne amongst others …

UKIE and BAFTA member, Videogame Ambassador and renown international speaker, Stefano is an optimist, extrovert communication veteran always looking at way to innovate.

Greg Jones
Greg Jones

A mainstay of the UK Games PR scene for over 18 years Greg joined Renaissance in 2016.

He has worked for some of the biggest names in the gaming industry including Microsoft Xbox, THQ, Warner Bros, 505 Games, SEGA UK & Disney Interactive, launching AAA titles such as WWE & Payday to indie titles including the BAFTA winning Brothers: a Tale of Two Sons & Terraria.

Greg brings a wealth of cross-genre experience to the team as well as an understanding of media & content creators which allows him to identify the right targets, for the right titles no matter the scope of the project.

Aaron Cooper
Aaron Cooper

Joining Renaissance’s in 2021, Aaron has been working in videogames for over 15 years.

His journey has seen experience gained from very different sides of the industry, from working directly in game development, building communication plans for retail HQ giant GAME to working for 2K on the publisher side on global hit franchises such as XCOM, Mafia, Borderlands, NBA 2K & Civilization.

Aaron has also worked with SUDA 51 & the team at Grasshopper Manufacture on the No More Heroes series for Nintendo Switch & was additionally a part of the formation of videogame mental health charity Safe in our World.

Sophie Carter
Sophie Carter

Sophie joined the Renaissance team in 2021.

With over 10 years’ experience in both B2C & B2B PR, her gaming PR portfolio spans PC, console & mobile titles, as well as corporate communications that includes projects for titles such as Baldur’s Gate 3, Disco Elysium & The Ascent.

Keith Andrew
Keith Andrew

Keith joined Renaissance in 2016 & has both worked on & led a diverse range of projects, from small indie games through to big IP across a wide range of genres.

Setting out into the world of journalism back in 2005, Keith spent a large chunk of his writing career covering the rise of smartphone games during the App Store boom in the late noughties, eventually serving as the Editor of Pocket Gamer’s industry-focused spin off.

In 2014, Keith went fully freelance, writing for a whole host of publications including Edge, GamesTM, GamesMaster, Rolling Stone, Digital Spy, Gamesradar, Lad Bible, Official Xbox Magazine, GamesIndustry.biz, Trusted Reviews, MCV & many others.

Andy Griffiths
Andy Griffiths

Former games journalist and active public relations and content creator marketing specialist.

Masterminded PR and marketing campaigns across all genres and platforms utilising all budget ranges from AAA to indie. Previous games launched include award-winning MMORPG Guild Wars 2, free-to-play family-focused building game Robocraft and first-party exclusive Robocraft Infinity.

Over the past decade Andy has launched over 200 titles with both domestic and international publishers and developers.

Sam Faulkner
Sam Faulkner

Sam has worked in games for a decade now and has had a broad career to date. Starting out as a professional Film Journalist, he moved into Games writing before moving in-house to work in Community Management. Getting the bug for the development environment, Sam has worked variously in PR, Design, Game Writing, Presenting and Production.

A hybrid development and publishing professional comfortable speaking both languages, Sam is most proud of his work as Publishing Producer for Larian Studios and looks back with particular fondness on working on Baldur’s Gate 3 during Early Access. Leaving Larian in mid 2022, Sam became an independent consultant, working with indies, publishers and PR firms and has been working with Renaissance since late 2022.

Claire Sharkey
Claire Sharkey

Claire has contributed significantly to multiple projects and causes across the indie and AAA space in her continued 10+ years of working in the industry.

She has been nominated and won a host of prestigious awards, a standout being a 2-time BAFTA nominee. In 2022 she won Marketing Hero at the Game Dev Heroes Awards, after having been nominated for the role 4 times previously, and in 2023 was nominated as an individual Marketing nominee at the Develop Star Awards.

She frequently does talks and panels, offering marketing and comms workshops as well as diversity promotion. Her main approach to the above and daily events/campaigns is to push transparency and be personable where needed. She joined Renaissance in 2023.

Matthew Taylor
Matthew Taylor

Matthew Taylor has been working in PR and marketing since graduating with a History Degree in 2013. In 2019, he joined Renaissance as his first job in the games industry. What he is most interested in by history, is the people behind the story, and the same is true for his passion in video games.

Candice Shane
Candice Shane

After a chance friendship with the Editor-In-Chief of a well-respected gaming magazine was struck, Candice was encouraged to take a step into writing reviews and editorials. During her mentorship, she noticed an intense lack of women given entrance into the ‘Boys Club’ of most gaming publications and sought to push through those doors, from website to website. In the mid-to-late-00s, as the digital imprint of gaming expanded, Candice moved into being a Consulting Editor. This allowed her the ability to come onto the staff of multiple websites and infuse a woman’s perspective where it was sorely needed.

In 2013, Candice was approached to head up the written content for Loot Crate, aptly called “The Daily Crate” which was a review/impressions site for all things gaming and pop culture. This expanded into assisting with building up attention to their Twitch channel until it was turned into a rotating chair live-show.

TL;DR - Writer, Content Creator & Podcaster with a SEVERE passion for gaming joined Renaissance in 2020.

Bella Shane
Bella Shane

Bella joined Renaissance PR in 2023 as it was the perfect place to learn strategy and utilize her love for the fast paced world of gaming and the factual world of research that she loves so much.

Before joining, Bella helped people research all manner of details and enjoyed quite a bit of time fact-checking for editors, analysts and ghostwriters. Not wanting to hand over her research towards clients that she felt weren’t giving the best service with her data, she looked towards becoming more hands on in an industry she already widely respected and had loved from a young age.

Thomas Hughes
Thomas Hughes

With close to a decade of marketing experience across B2C and B2B industries, Thomas has experience across numerous elements of the marketing & PR mix.

After turning to journalism full-time through the pandemic, he picked up bylines across sites like NME and Gfinity. In the dust of the pandemic, he decided it was finally time to blend his marketing and journalism skills, moving into marketing and PR supporting all manner of developers in the indie space.

Thomas joined Renaissance in late 2023.

… so, why choose Renaissance?

Our approach focuses on building our plans around key pillars that are always simple for the client to understand, integrated into the rest of the channels and measurable from the very beginning! You never pay for our time, you pay for delivering the plan and the KPI's that we present to you.

Strategic

Strategic

Everything we do is planned around achieving specific, measurable goals before the campaign starts.

Creative

Creative

We tailor our actions to the client’s needs - we’re not just a press office or a glorified mailing list.

Scalable

Scalable

Whether a short local burst or a long term worldwide campaign, we cater for everyone, offering different scalable solutions.

Client-orientated

Client-orientated

We build everything around your development timeline, not vice versa!

Measurable

Measurable

Everything we do is measurable, every activity rationalized with you at the planning stage and executed accordingly.

Got a project? Let’s work together!

Since our inception in 2015 we've been fortunate to work with a wide array of different clients, from Indie to AAA we can service your needs. We’re always looking to work with new and exciting clients so if you like the sound of the way Renaissance works, get in touch and let’s see what we can do together.

Contact us