Renaissance PR worked on the launch of Emberlab’s Xbox release of Kena: Bridge Of Spirits (currently in progress).
Campaign coverage in the first week since the announcement saw a total of 362 articles with a combined reach of 1.1 billion unique visitors. An amazing result considering the fact that this is coming out on Xbox a long time after the original PlayStation release.
Highlights included Interia PL (146.7m), IGN (89.3m), ScreenRant (84.3m), GameSpot (56.9m), GameRant (53.5m), TheGamer (25.9m), TechRadar (25.2m), Vandal (24.3m), GAMINGBible(23.5m) to name just a few.