Partnering with Timi Studios, part of the Tencent Family of studios, Renaissance brokered the exclusive announcement for the return of the Delta Force brand after a hiatus of more than a DECADE!
Working with the organizers of Gamescom Opening Night Live and the editorial teams at IGN, we set up a coordinated announcement strategy which resulted in over 630 articles published worldwide, reaching an absolutely astonishing 2.54Bn umv audience reach in just under 3 weeks.
On top of coordinating the pre-announcement, exclusive with IGN and assets Renaissance organized pre-announcement interviews with Tier 1 media paired with Gamescom meeting post ONL Live to give voice to the developers.
