Renaissance PR worked on the launch of Yasha: Legends Of The Demon Blade from GSE on PC, PlayStation, Xbox & Nintendo Switch.
Campaign coverage in the first week since launch saw a total of 113 articles with a combined reach of 158.3 million UVPM with 58 of these being reviews.

Highlights included IGN (113.1m), Game8 (32.8m), Duniaki (15m), Vice (12m) & CriticalHits (2.1m) to name just a few.

Renaissance also supported with organic content creators generating 688 pieces of content across YouTube & Twitch from a subscriber base of over 11 million, resulting in over 2.1 million views at the time of writing.

All of this has been achieved organically via clear curation targeting the right media & influencers who would be best suited to cover the game.
