Renaissance PR worked on the launch of Xbox Retro Classics a collaboration between Antstream Arcade & Xbox supporting them with PR & content creators in all English-speaking countries.

Campaign coverage in the first week since launch saw a total of 248 articles with a combined reach of 687 million UVPM. 133 (53%) of the articles call out Antstream in their headline, with all coverage mentioning Antstream Arcade at least once in their coverage.

56 T1 outlets covered the news, highlights included Forbes (117m), IGN US (93.4m), TGcom (50m), GameSpot US (39.7m), GameRant US (32m), GamingBible (22m) & TechRadar (20m) to name a few.

Renaissance also supported with organic content creators, targeting 50 channels that cover Retro & Xbox news. So far there has been over 375,000 views across YouTube & TikTok from a creator subscriber base of over 3 million.

All of this has been achieved organically via clear curation targeting the right media & influencers who would be best suited to cover the game.