Renaissance was the NA & EU PR communication agency for media & content creators supporting Kwalee on The Precinct, from announce through until launch on PC, PlayStation & Xbox.

Campaign coverage after the first 7 days since launch saw a total of 775 articles with a combined reach of 3.6 billion UVPM with over 630 review codes being distributed & 290 reviews being posted to date.

Highlights included MeriStation (115.1m), IGN US (89.6m), GameRant (61.8m), Sportskeeda (34.7m), Vandal (24.3m), PCGamer (22.8m) & GAMINGBible (21.1m). Of note, IGN had written 5 articles on The Precinct in the first week, GameRant had written 18 articles in the same period & Sportskeeda had written an unbelievable 28 articles.

Throughout the campaign Renaissance supported on meetings & interviews at GDC, arranging a VIP media & cc hands on event in London as well as early access code distribution to the Steam Next Fest Demo.

Renaissance was also responsible for the NA & EU content creator & influencer campaign, researching & outreaching to over 200 targeted creators, focusing on Tier 1 with a provable history of playing games of this type/genre.

7 days post launch The Precinct content had been viewed over 9.1 million times, although this number is likely considerably higher based on the sheer number of smaller creators not within this & the overall subscriber base for content was just under 164 million.

There were over 780 streams with a watch time of 807,000 hours. It also achieved over 4.7 million VOD views on Twitch.

On YouTube there were 237 videos achieving over 4.4 million views.

This is just the beginning as the popularity has led to many more codes being distributed & we expect these numbers to grow significantly within the first month of launch & beyond!