Renaissance PR worked on the launch of Qooland’s latest game Soulmask, which was released on 31st May 2024 on PC. This was a short and intense four-month campaign that covered a Beta release beat all the way through to launch.

Coverage over the campaign period saw 582 articles with a reach of 4.5 Billion UVPM.

RPR capitalised on the games popularity from the open beta to secure an exclusive trailer reveal with IGN for the Gameplay Overview Trailer on April 21st.

Notable coverage from IGN (99m UVPM), The Mirror (63m UVPM), GAMINGbible (43m UVPM), TheGamer (32m UVPM), PC Gamer (22m UVPM) and Eurogamer (14m UVPM) amongst others.

Renaissance also managed the organic content creator research and outreach for Qooland’s Soulmask contacting more than 350 content creators via email and social media messaging. More than 80 channels responded.

The tracked content through the preview period, launch and up to the 30th of June had total VOD views at just under 20 million. The true number is higher, as Renaissance has tracked all VOD views on Twitch with viewer peaks over 100 and YouTube videos with over 5k views. Our tracking includes 435 YouTube videos and more than 6,000 streams. These videos and streams deliver these final viewing statistics:.

Notable wins on YouTube with MixiGaming (894k views), VanossGaming (381k views), ForceGaming (227k views) along with Shroud (419k views) & Kamikatze (384k views) on Twitch too.