Renaissance was the Global Communication Agency for PR, media & content creators, delivering a 12-month strategy & activation from the game’s announcement all the way through until its launch on PC, Xbox & PlayStation.

Renaissance was also responsible for delivering bookings, activities & events, such as a hands off with the developers at Raccoon Logic’s studio, in-person hands on events at GDC & The Game Awards, gamescom hands off & a UK VIP hands on preview.

Within the first 7 days of the “Out Now” press release there were 850 articles published, reaching an estimated potential of 5.3 billion views across the globe. 274 of those articles were news focused from media, both specialist & mainstream, along with 135 reviews & 160 guides.

Renaissance was also responsible for the global content creator & influencer campaign, researching & outreaching to over 500 targeted creators worldwide, in the first 7 days there have been more than 4,000 streams & 375 YouTube videos. For the entire campaign 6.4 million views have come from organic sources.