Pipistrello and the Cursed Yoyo

worldwide-campaignsPipistrello and the Cursed Yoyo

PM Studios

Renaissance PR worked on the launch of Pipistrello and the Cursed Yoyo from PM Studios on PC, PlayStation, Xbox & Nintendo Switch.

Campaign coverage in the first 7 days since its launch saw a total of 130 articles with a combined reach of 319 million UVPM with 79 of these being reviews.

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Highlights included IGN USA (93.4), GameRant (47.2m), Gamespot (39.7m), PC Gamer (24.1m), The Mirror (33.2m) & Nintendo Life (6.7m) to name just a few.

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Renaissance also supported with organic content creators generating 295 pieces of content across YouTube & Twitch from a subscriber base of over 8.2 million, resulting in over 564,000 views at the time of writing.

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All of this has been achieved organically via clear curation targeting the right media & influencers who would be best suited to cover the game.

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