Renaissance were engaged to deliver strategy & execution for the Nintendo Switch and PC launch campaign for Pine Hearts.
With a campaign running from October through until launch on 23rd May, Renaissance delivered a multi-layered and impactful wave of coverage that tapped into the games potential as a family-friendly, highly-accessible and emotionally resonate title.
Within 7 days of launch, Renaissance delivered coverage reaching an audience of over 234m umv across both specialist & mainstream media - securing reviews, features and interviews with a number of top tier publications including GAMINGbible, BBC Radio Scotland, Mirror, PC Gamer, Eurogamer and more…