Renaissance served as a global lead agency for Belgian developer Cyborn as it launched what the media described “exactly the sort of game VR needs”.

Pushing both visual and narrative boundaries for VR, the campaign centred on getting the game in the hands of the media, with Gamescom 2022 delivering 39 media appointments across three days.

In all, 400 articles across the campaign were generated – including the likes of IGN, Forbes, TheGamer, Eurogamer, NME, and JeuxVideo - reaching an estimated potential monthly audience of 1.2 billion people.

In terms of Content Creators, Renaissance reached out to around 200 content creator channels for Hubris, generating more than 1 million views and with a subscriber base of nearly 6 million.