Partnering with Timi Studios, part of the Tencent Family of studios, Renaissance brokered the exclusive announcement for the return of the Delta Force brand after a hiatus of more than a DECADE at Gamescom 2023, followed by a global hands-on event in 2024 pre-Summer Game Fest and coordinating the whole Summer Game Fest meeting.
Working with the organizers of Gamescom Opening Night Live and the editorial teams at IGN, we set up a coordinated announcement strategy which resulted in over 630 articles published worldwide, reaching an absolutely astonishing 2.54 billion UMV audience reach in just under 3 weeks.
IGN YouTube exclusive reached 642,000 organic views & on top of coordinating the pre-announcement, exclusive with IGN and assets Renaissance organized pre-announcement interviews with VIP Tier 1 media paired with Gamescom meeting post ONL Live to give voice to the developers and amplify and already excellent announcement.
Following the successful announcement at Gamescom we worked on inviting & securing media & content creators to be a part of an exclusive VIP hands on session in Los Angeles as well as the Summer Game Fest Playdays event for Delta Force.
We booked 24 VIP T1 outlets for a hands-on session at our dedicated event along with a further 80 people being booked in to see the game on the Playdays campus, in addition to this we also sent two press releases. Some of the key attendees included IGN, GLHF, PC Gamer, VGC & The Gamer.
Since beginning work in May ‘24, we’ve seen 700 articles across all territories, with a total UMV of 5.2 billion users.
If we’re looking at the total coverage from last year as well, our coverage totals nearly 1.5k articles, with a total cumulative UMV of over 8.5bn.
