Renaissance worked with Daedalic on Capes to support them for a review campaign, engaging with the media to generate awareness & reviews on this multi format release.

The results generated in such a short space of time were 452 pieces of coverage with a combined audience amounting to over 1.2b umv.

68 of these articles appeared in Tier 1 media covering the news or sharing a review.

In terms of reviews, we secured 79 at launch with an approximate average of 7/10.

The biggest wins were previews with Vandal (64m), PCGamesN (12m), PC Gamer (22m) and Nintendo Life (7.3m), amongst others.

Alongside the PR elements Renaissance also worked to drive the organic content creator outreach in the month running up to launch, with fresh new research that drove contact with over 190 targets as well as managing all new inbound requests.

Within the week of launch there had been 152 channels creating content with total views being over 2.3 million.

We had strong organic wins on Twitch with WELOVEGAMES (111k views), mee_shell (72k views), AnnieFuchsia (49k views) along with Gameranx (899k views) & Mortismal Gaming (62k views) on YouTube to