Renaissance PR worked on the launch of Yooka-Replaylee from PM Studios on PC, PlayStation, Xbox & Nintendo Switch 2 supporting PR for the Americas & content creators worldwide.

7 days after the games launch the campaign had generated a total of 1,200 articles in 2025 with a combined reach of 2.1 billion UVPM. There have been a total of 158 reviews to date.

Highlights included IGN (105.5), Forbes (78.3m), GameRant (47.4m), Sportskeeda (43.5m), TechRadar (25.2m), The Gamer (20m), Vandal (16.3m) & Nintendo Life (6.7m) to name just a few.

Renaissance working with organic content creators generated 512 pieces of content across YouTube & Twitch from a subscriber base of over 61.6 million, resulting in over 1.4 million views at the time of writing.

All of this has been achieved organically via clear curation targeting the right media & influencers who would be best suited to cover the game.




