Renaissance supported 505 Games in leading media communications for WUCHANG: Fallen Feathers in North & Latin America for the final stretch of the game’s pre-launch campaign on PC, PlayStation & Xbox.

The initial focus centred on securing interviews & feature stories following the game’s preview at SGF. Coverage was secured from outlets including GameSpot(50m), Screen Rant(84m), Game Rant(46m), IGN Brazil(20m), Terra(70m) & many more, laying the groundwork for what became a full-force review program.

Within the first 7 days following the game’s launch, there were over 745 press articles in our owned regions, split between news, reviews, guides, features & coordinated interviews. This coverage reached an estimated potential audience exceeding 4.9 billion views.

An aggressive pre-launch guide coordination strategy was deployed, resulting in over 450 guides published from notable media outlets including IGN, Polygon, Kotaku, Game8, TheGamer & Game Rant, to name just a few. Total reviews published in the Americas exceeded 120. All of this has been achieved organically via clear curation targeting the right media who would be best suited to cover the game.