Renaissance PR worked with Curve Games on Wax Heads covering the games release date announcement through until the launch on PC & consoles, covering both media & content creators.

Campaign coverage has seen a total of 428 articles with a combined reach of 1.1 billion UVPM. At the time of writing, we had tracked 88 reviews.

Highlights included IGN (80m),GameSpot (33m), Polygon (11.8m), Pocket Tactics (7.5m), The Gamer (10.8m) & Metro (12.7m) to name just a few.

With regards to the organic content creators, we generated over 422 pieces of content across YouTube, Twitch & TikTok from a subscriber base of over 9.8 million, resulting in over 1**.3 million views** at the time of writing for the 7 days post launch.

All of this was achieved organically via clear curation targeting the right media & influencers who would be best suited to cover the game.