Renaissance PR worked on the launch of GameMill’s TMNT Wrath Of The Mutants, which was released on 23rd April 2024. This was a short campaign that covered a launch day beat and reviews of the game across all platforms.
Campaign coverage was 54 articles with a reach of 86.6 million UVPM
Highlights included The Gamer – UK/NA (62.67 million UVPM), Nintendo Life - UK (9.8 million UVPM) & VGC - UK (2.4 million UVPM)
On top of this, although not contractually obliged to do so, we supported GameMill with some last-minute organic content creator outreach achieving over 122.8k views across YouTube & Twitch.