Seed Sparkle Lab approached Renaissance to support them in launching their brand-new game Starsand Island. Working throughout 2025 & into 2026 for the Early Access launch on PC we maximised every opportunity & key beat of the campaign to do that & when it came to launch all the right media & creators would be on board & creating content.
7 days after launch we have seen 329 articles with a potential reach of 1.76 billion UMV. Guides for the game had passed 218 in total at the time of writing, with approximately a 10% increase every day.
Highlights included GameRant (25.8m), PC Gamer (22m), Gamesradar (17.3m), The Gamer (10.7m), Eurogamer (8.7m) & 3DJuegos (8.2m) to name just a few**.**
24 hours after the 7 days early access reviews coverage report, a further 25 articles had been posted & the number is expected to continue to increase.
Renaissance also supported with content creators generating over 1.1 million views across various streams & videos from 395 channels across multiple platforms with a combined subscriber base of over 21 million.
Bespoke content was created with a group of targeted ambassadors for the game which included Kinda Funny (360k) running a weeklong sponsorship, Yogscast (951k) “Starsand Island Bingo” was a huge success, leading them to consider further coverage as comments have been made saying this was one of their audience’s new favourite Bingo series.
Both Risshella (75k) & SarahKey (124k) completed their contractual streams & will be continuing on their own steam moving forward as they and their audiences have enjoyed the game. Several other members of NaniGG have also requested keys after seeing the streams.
It is also worth noting that the pickup on Twitch has stayed consistent & before adjustments to our tracking remit, there were over 2,600 streams picked up by our coverage trackers.