Renaissance was the Global Communication Agency for GSC’s S.T.A.L.K.E.R. LOTZ Trilogy, which released on PC, Xbox Series X/S & PlayStation 5, covering all key announcements for the game from launch date through to Out Now. We were also responsible for all of the key distribution to media & content creators at launch.

Within the first 7 days of the “Out Now” press release there were 350 articles published, reaching an estimated potential of 2.9 billion views. 167 of those articles were from Tier 1 media, both specialist & mainstream.

Highlights of media included GameRant (47m), TGcom24 (40m) & Metro (18.9m) to name a few.

Renaissance also supported with organic content creators generating 1.2m views across YouTube & Twitch from a subscriber base of over 7.9 million.
