Renaissance PR worked with GSC Game World to deliver the global media & cc campaign for S.T.A.L.K.E.R. 2: Heart of Chornobyl DLC – Cost of Hope, alongside the major Update 2.0. The campaign combined targeted media relations, review management, global creator outreach & key distribution to position the expansion as a significant new chapter for the game & re-engage existing players.
Through coordinated outreach we generated 320 articles with an estimated potential reach of 957 million UVPM. This included 93 pieces from Tier 1 media & 66 reviews, with coverage appearing across IGN, GameRant, Vandal, GameStar, Radio Times, Rock Paper Shotgun and Eurogamer Germany.
The creator campaign reached more than 300 targeted channels & distributed over 160 keys globally, ultimately resulting in 1,517 videos & streams from 523 YouTube & Twitch channels.
Creator coverage generated almost 17 million tracked views, YouTube delivered more than 13.5 million views from 1,055 videos, while Twitch generated approximately 3.48 million VOD views across 462 streams that included CohhCarnage, GG Rewind, TheTremba & Orzanel.
