Renaissance supported Grasshopper Manufacture with the launch of Romeo is a Dead Man. This was a rare instance of a Grasshopper new IP not being ‘Nintendo-first’, so we put a lot of time & effort into building up additional relationships & awareness in wider reaching placements across Media & Content Creators to bring new audiences into the ecosystem & raise the team profile amongst non-Nintendo & more gaming mainstream audiences.
Within the first 7 days of the “Out Now” announcement we achieved over 455 articles that had a potential audience of 1.6 Billion UVPM. These included 113 guide articles, 17 interviews, plus 86 articles that not only covered this game but also started to talk about a future title due in 2026.
Highlights included New York Times (561m), MeriStation Spain (105m), IGN US (80.6m), Screen Rant (35.9m) & The Guardian (233m).
In terms of reviews, at the time of writing we have achieved over 111 Metacritic & 111 Open Critic.
Renaissance was responsible for the content creator strategy for the game launch & at the time of writing, within the launch window for Romeo is a Dead Man, there has been over 4,075,000 views (2.8m YouTube & 1.2m Twitch VoD) from a subscriber base of over 47m, across 401 unique channels & 576 pieces of content (108 YouTube videos & 468 Twitch streams).
Highlights include Gameranx (8.5m), PlayStation Access (2.1m), Digital Foundry (1.5m), ACG (1.2m), SpawnPoiint (1.2m) & Elajjaz (528k).
Renaissance is reporting on content with over 1,000 views on YouTube & peak concurrent views of over 20 on Twitch. Based on this, there are actually more pieces of content in existence, e.g. there has actually been 3,178 individual Twitch streams taking place since launch, of which RPR has tracked and reported on 468 unique streams.
With a short overall campaign, it was important to produce additional stand-out moments & editorial. For this, we used our relationships to encourage untraditional thinking, kicking off with an exclusive cover feature with EDGE magazine containing in-depth behind the scenes discussions.
Grasshopper games usually come with a specific food focus & with Romeo it is Katsu Curry. We partnered with Radio Times (17.5m) & the BBC Good Food Kitchen (33.2m) to have Suda51 cook their Japanese Katsu Curry recipe whilst being interviewed, followed by a tasting & rating session based on the in-game ranking system, followed up by Rock Paper Shotgun (6m) recreating every Katsu recipe found within the game.
This all took place within our UK/US promotional tour 2 weeks prior to launch day (which also saw Suda51 cause major attention on “X” for engulfing his first Nando’s & attending the Chelsea v West Ham match.). The tour allowed media already in-review to ask more searching & in-depth questions, plus it also saw a live series of collaborations with Kinda Funny (360k) & bespoke content produced with Gamespot (42.4m), which involved Suda51 co-hosting a regular show & having a drawing-contest-interview.
