Renaissance delivered the strategy & execution on the launch campaign for My Time At Sandrock on Xbox Series X/S, Nintendo Switch & PlayStation 5.
Ramping up to launch in just 2 months, distributing review code to 700+ carefully selected media & content creator targets across North America, South America & Europe, as well as managing & executing on media-facing communications during the critical launch period.
For the game launch month (November, 2023) we achieved over 6.9 billion views from earned traditional media including specialist & mainstream, with 117 reviews (including 20 from Metacritic-approved outlets) culminating in an average review score 80+ across all platforms.
Since the launch of the console release of My Time at Sandrock, we secured over 500,000 organic views across 94 channels, creating 235 videos that spoke to a combined audience of 2,876,994 viewers.
Through a strategic implementation of targeted research of content creators who serve episodic video content we secured some fantastic results by engaging content creators who document lore and find an audience with slice-of-life displays, ensuring that the content would continue well beyond launch.
For example, Twitch streamer SimplyPressStart (20,200 Followers) streamed My Time at Sandrock 28 times since the console release.