4Divinity approached Renaissance to lead the PR & organic influencer global campaign for a brand-new unannounced IP, Guns of Eschaton.
We are focused on delivering a clear campaign from announcement through until it’s launch on PC & console in 2026 & for the first major beat of announcing the game we achieved the following results.
Post 7-days of the announcement & trailer we had secured 238 articles with a UVPM of 545.6 million. Of those 50 are from Tier 1 media with highlights including Terra Game On (32.3m), GameStar (11.1m), PC Gamer (10.8m), GamesRadar+ (10.5m) & 3D Juegos (7.3m).
We also reached out to a very small group of targeted, trusted creators ahead of the announcement, allowing us to control any potential leaks. At the time of writing, we have seen over 3.3 million views from a subscriber base of 67.7 million across YouTube, Twitch & TikTok. (All organic)
Ahead of Gamescom 2026, Renaissance PR developed & managed an exclusive London preview event for 4Divinity’s Guns of Eschaton. The objective was to introduce the game to a carefully selected group of influential games media & content creators through meaningful hands-on access, developer interviews & a memorable experience aligned with the title’s distinctive world.
The event was delivered through three intimate two-hour sessions, giving attendees substantial gameplay time alongside a structured introduction to the game’s vision & lore. Renaissance coordinated the guest program, interview schedule & on-site media management, creating dedicated opportunities for press conversations while allowing creators the flexibility to explore the game & capture informed impressions.
The event secured 21 confirmed attendees across high-profile international media & creators, including IGN, Eurogamer, Metro, Radio Times, GamesIndustry.biz, EDGE, PC Gamer, Outside Xtra, Jackfrags & MrRoflWaffles.
This concentrated format brought influential voices into direct contact with the game & its team establishing a strong foundation for embargoed previews, creator content & continued advocacy around Gamescom.
