Renaissance worked with Genigods Lab to announce their brand-new game Genigods Nezha. To maximise the reveal announcement, we directly pitched the trailer to media & content creators on a 1-2-1 level, along with distributing any additional press releases. We also advised & supported the running of VIP reveal sessions under embargo, pitching & securing all attendees as well as hosting the sessions, plus we also helped in advising & crafting key product messaging & how trailers or video content should be utilised for maximum exposure & success at this crucial time in the campaign.
All the activities resulted in 257 articles from 199 media outlets worldwide with an estimated UVPM figure of 211.2 million in the first 7 days.
Highlights included TechRadar UK (15.1m), GameReactor (15m), 3DJuegos (7.7m), Gamingbible (7.1m) & Everyeye.it (6.9m) to name just a few**.**
The game trailer was also distributed on both IGN & the official PlayStation YouTube channels & at the time of writing had reached a combined viewership of over 500,000 views.
