For the fourth year in a row Renaissance was the Global International PR & Communications agency for Gamescom 2025. Alongside the standard day to day elements, we were also responsible for the media ambassador program, arranging to bring 42 VIP media & 18 VIP content creator attendees to the show from around the world.

Reach for the event campaign from the media ambassadors totaled 1,675 pieces of coverage & 34 billion UVPM & at the time of writing there had been 28,397 pieces of coverage worldwide mentioning Gamescom.

Key coverage highlights included Tech Radar, GamesRadar+, PCGamesN, VGC, Jeux Video, Vandal, GRY Online & Game Informer to name just a few.

There have been 142 pieces of content delivered from creator ambassadors who attended Gamescom 2025, which is 215% up YOY & totalling over 4.9M views from a subscriber base of over 11.7 million.