Renaissance was the Global Communication Agency for PR, media & content creators, delivering a strategy & activation from the game’s announcement all the way through until its launch on PC, PlayStation, Xbox & Nintendo Switch.

Within the first 7 days of the “Out Now” press release there were 216 articles published, reaching an estimated potential of 243.9 million views across the globe. 82 of those articles were scored reviews from media, both specialist & mainstream.

Highlights included IGN US (80.6), ElDesmarque (9.8m), RedBull (DE) (7.8m), Multiplayer.it (6.1m), Everyeye.it (5.8m) & Top Gear (3.6m) to name just a few.

Renaissance was also responsible for the global content creator & influencer campaign, researching & outreaching to over 200 targeted creators worldwide, in the first 7 days there have been more than 267 streams & videos totalling over 730,000 views, all coming from organic sources with a subscriber base of over 9.3 million.