Working with Sharkmob & Level Infinite, Renaissance coordinated 40 European media to attend digital briefings for their brand new game Exoborne prior to the global announcement at The Game Awards 2023.
Coverage from the digital briefings & 1-2-1 interviews with the development team delivered a combined reach that stands at 316 articles & a 2.7Bn reach.
As the campaign continues throughout 2024 Renaissance have secured the front cover for the March issue of one of the most influential gaming magazines in the world.
This formed part of a multi-pronged approach to the activation that included a digital media pre-briefing, the reveal at the 2023 TGA’s & an in depth editorial feature.
Client – Level Infinite - 2023 (source – GiAdmin – internal reporting system).