Partnering with 10 Chambers, Renaissance coordinated 15 Tier 1 European media to attend a pre-announce briefing of their brand new game & IP Den Of Wolves prior to the The Game Awards 2023 game announcement.
The coverage from the 3 day event delivered a total reach of 351m umv.
In regards The Game Awards reveal, press release distribution plus pre-brief coverage to date clocks in at 313 articles (exc US & RoW) with a reach of 1.8Bn in EU.
Renaissance also secured the front cover for the February 2024 edition of EDGE magazine, part of a 3 way activation of pre-announcement press tour to celebrate the exclusive announcement at the TGA, culminating with a long editorial feature in EDGE.
Client – 10 Chambers- 2023 (source – GiAdmin – internal reporting system).