Renaissance led the PR & organic influencer global campaign for the launch of Dave The Diver In The Jungle from Mintrocket.

We focused on both current fans of the game & also those who had never played the original & within the first 7 days of the “Out Now” announcement we achieved over 397 articles that had a potential audience of 1.2 Billion UVPM, with over 150 articles coming from Tier 1 outlets who have a UVPM of over 1 million. At the time of writing, we had tracked 50 reviews with an average review score of 89.9, along with articles that not only covered this game but also started to talk about a future title due in 2026.

Highlights of coverage included IGN US (74.4m), PlayGround (22.4m), Game8 US (31m), GameRant US (16.5m) & Terra Game On (32.3m).  

Clear, targeted outreach has driven common positive themes related to the expansion, detailing great value for money, fulfilling narrative, entertaining new characters, new isometric perspective, useful Jungle Gun and outstanding visual style (game and cutscenes).

Renaissance was also responsible for the organic content creator strategy for the game launch & at the time of writing, within the launch window there had been over 4,058,049 views (1.8m YouTube & 2.1m Twitch VoD) from a subscriber base of over 36m, across 681 unique channels & over 1,200 pieces of content.

Highlights include Gameranx (8.6m), Ben-Gun (788k), CohhCarnage (1.7m), knekro (1.2m), GameLinked (472k) & DansGaming (854k).

Dave The Diver’s In The Jungle has seen a huge amount of engagement since launch with multiple creators & streamers playing the content to completion across multiple videos & streams.

Renaissance is reporting on content with over 1,000 views on YouTube & peak concurrent views of over 20 on Twitch.